Catalog Guide Subscription Product Catalogue: a guide for the modern subscription marketer Subscriptions are the new, new thing in business per The Economist - itself a subscription business. This guide aims to equip marketers with strategies and insights to create better offers and smarter campaigns.
Catalog Guide How does my Subscription Product Catalogue help me run retention subscription campaigns? A retention campaign is a marketing effort to retain existing subscribers, usually with a discount, an incentive or a bundle as well as special messaging highlighting the value of the subscription
Catalog Guide How does my Subscription Product Catalogue help me run acquisition subscription campaigns? Practical examples of how a subscription marketer can use their Subscription Product Catalogue to acquire new subscribers.
Catalog Guide Three examples of subscription acquisition campaigns by Spotify, Drover and Sky In this part of our guide, we'll use some real world examples of acquisition campaigns from Spotify, Drover and Sky, and how a Subscription Product Catalogue would handle them.
Catalog Guide What data do I put in a subscription product catalogue? A Subscription Product Catalogue is a lot more than a Product Information Management tool. Learn about some of the data you need to power it.
Catalog Guide What makes a Subscription Product Catalogue different from a PIM? Subscription Product Catalogues are a very different beast from eCommerce Product Catalogue. This chapter explores a couple of key differences.
Catalog Guide What is a Subscription Product Catalogue? Is it a subscription product information management tool, a subscription campaign management tool, a subscription pricing and discount management tool, a subscription promotion and voucher management tool, or a subscription offer management tool?
