A guide for anyone who wants to learn more about marketing for subscriptions and increasing their conversion and retention rates.

Subscriptions are the new, new thing in business per The Economist - itself a subscription business. This guide aims to equip marketers with pricing and promotional strategies to create better subscription offers to acquire, retain, cross-sell and upsell subscribers. In addition, it details the technology required to put these strategies into practice while limiting offer proliferation and operational overhead.

Table of content

Chapter 1: Subscription product catalogue basics

Chapter 2: Acquisition subscription campaigns in action

Chapter 3: Retention subscription campaigns in action