When you log in Limio Catalog, you will see a side-bar navigation on the left. This bar includes the core concepts of Limio Catalog, which allows marketers to create personalised, compelling conversion experiences for subscriptions. Let's go through the user concepts.

User concepts

Product

A Product is what marketers intend to sell. It’s a physical product, a service.  It has its own set of Attributes based on the Product’s Template.

Campaign

A Campaign is a marketing effort to acquire, retain, cross-sell or upsell customers. Marketers continuously create campaigns, typically time-bound (e.g. a Christmas or Black-Friday Campaign). In the context of subscriptions, a new campaign is typically a duplicate of an old campaign. A Campaign will always includes Offers.

Offer

An Offer is how a marketers intent to sell a Product and is always part of a Campaign. It defines pricing for that product in a given segment.  It has a Product, Segments and a Price and its own set of Attributes based on the Offer’s Template.

Price

A price is a mandatory Attribute of an Offer.  It can be a one-off price, a monthly price, a pay-per-use price, a ramped price…

Segment

A segment defines the target audience or the set of customers that the Campaign or Offers are intended for. It can be applied anywhere in the Campaign to Offer hierarchy. If it's put on a Campaign, all offers in the Campaign will have the Segment applied to it.

An example of a Segment would be a region (e.g. Asia), characteristics about the customer (e.g. customers at risk of churn), or a channel where the offer is available for sale (e.g. App Store). Segments are hierarchies, so that a marketer can create very granular segments (e.g. North America > United States  > California, or Lifecycle > Paid > Paid for more than 1 year).

Tags

A Tag is how the customer finds an offer, for example through a Facebook ad (‘FacebookAd’), an email campaign (‘RegisteredUserPromo’), a voucher code in the tube (‘TUBE10OFF’) etc… It can be used for tracking-only, i.e. how did this customer discover this offer, but it can also be used to define behaviour for the online experience, i.e. what offers should be available to the customer coming through this tag. Tags must be put on the Campaign.

Assets

Assets are rich media you expect to display as part of your conversion experience. They could include images, videos, but also React components. Once uploaded, assets appear in a pre-defined hierarchy and can be searched and added to Campaigns.

Lost in your catalogue data? Search is there to help you quickly identify the campaigns, offers, products you are looking for.